Korea Data

How to use a chatbot in Mexico and anywhere in the world?
In recent years, the use of chatbots in several Latin American countries such as Mexico has increased by 60% . This is due to the enormous possibilities they offer for companies to establish direct and permanent communication with each client ...

In addition, if you request an invoice for your purchase, a product return, an exchange or cancellation of a purchase, these types of channels are ideal because buttons or links can be incorporated to speed up the processes , always maintaining transparent, timely and real-time communication.

You ...

However, to implement an omnichannel strategy that allows optimizing communication with the customer, companies must rely on a platform that allows managing various channels with a single tool , centralizing the information to ensure continuity of interactions.

Text messaging and other similar ...

Collections: how to improve communication to collect better
Communication with the client is essential when it comes to generating effective strategies and achieving a good position in the market. In this sense, debt recovery also depends greatly on this factor, which is crucial to improving ...

The National Cancer Institute of the United States discovered that SMS allowed them to effectively reach young people. Therefore, the institution decided to use this channel for a powerful health campaign.

The aim was to help young people and teenagers to stop smoking . To do this, they had list of ...

Here, the consumer is already aware of their problem or need and is looking for options to find a solution. In this stage, as in the previous one, there are several decisive marketing strategies for brands to position themselves as references , guiding the prospect correctly through the sales funnel ...

This change means that from February 2021, conversations between customers and companies will be stored on the activity you have with companies may be used for commercial purposes to improve the user experience , which could include the use of advertising on Facebook. It should be noted that this ...

By leveraging the competitive advantage of omnichannel, you allow the customer to always have a single conversation when making an enquiry, purchasing online, making a return, etc. The idea is to provide continuity to interactions, regardless of whether a consumer asked a question on WhatsApp and ...

This ultimately forces companies, specifically those in the Growth and Marketing areas , to rethink budget allocation and seek new channels and strategies that allow them to achieve their business objectives.

Marketing trends are increasingly focused on databases and user opt-in. That is, having ...

To account for this, during the health crisis, package shipping has increased by 13% , reflecting the role played in the market by parcel and logistics services, which ultimately constitute the link between merchants and consumers.

The high level of digitalization of the market has given way to ...