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These materials also serve the function of providing additional information to potential buyers to move them along the path to purchase. This is a very important aspect of your site that should not be overlooked. Talk to your site designer about how to include easy-to-fill forms to provide premium ...

When other reputable sites link to yours, it adds credibility to your site. It's like getting a recommendation from a friend. Knowing that your friend had a good experience with that company makes you feel comfortable and confident using that company's services. The same thing happens with search ...

Longer-form content will show your expertise and leadership in the field. So instead of short articles, plan for 2021 to create long-form content that will engage your readers and keep them on the page for a long time.


Google Discover has been around for a few years, but its user base is growing ...

Once you know your customers and their needs, you can create content that will educate them. This content should convince the customer that you are the expert and that you are the one to buy from.

Whether you sell products or services, it's important to create a content strategy that shows why ...

Strategy #10: Create Remarketing Lists for Shopping Ads
Creating remarketing lists is one of the most effective ways to attract warm customers. These lists allow Google Shopping Ads to show viewed products across Google channels after they have spent some time in your store.

This feature allows ...

Step #1: Make sure your listings and product photos are up to standard
Photos of your products are an important part of Google Shopping Ads.

The reason? It is human nature to make purchasing decisions based on what we see!

So when setting up Shopping ads, you need to be very careful about morocco ...

Facebook Live will celebrate its fifth anniversary in 2021. However, many marketers and small business owners still don’t quite understand how to use the tool effectively.

At first, everyone was so focused on being on the cutting edge and macedonia phone number list using the new tool that they ...

Site speed impacts SEO and customer experience. If your site is too slow, customers may leave while you wait for it to load. Customer satisfaction drops by 15% with just a one-second delay . And more than 3 out of 4 shoppers would consider buying elsewhere with that one-second delay.

So how fast is ...

Every blog post should end with a clear call to action. Sometimes it’s a call to book a consultation. Other times it’s a call to purchase a product that solves the customer’s problems. Other times it’s an offer to download an ebook or technical article to get more detailed information and collect ...

Blogging Tips and Experiences
If your company is blogging but seeing little to no results from the activity, it may be time to bring in an expert. New Light Digital has helped countless organizations create a thoughtful blogging strategy that gets results.

We integrate your blogging strategy with ...