Site speed impacts SEO and customer experience. If your site is too slow, customers may leave while you wait for it to load. Customer satisfaction drops by 15% with just a one-second delay . And more than 3 out of 4 shoppers would consider buying elsewhere with that one-second delay.
So how fast is your site? You can find out for free with Google Page Speed Insights . This handy tool will rate your site speed using color coding – green, yellow, or red. Even if your desktop results are green, you may latvia phone number list need to make improvements to your mobile site. Mobile is critical to your success online, so be sure to evaluate your results for both desktop and mobile.
1. Evaluate your website hosting
Your hosting provider may be the cause of your website being slow. The location of your hosting provider's servers can affect speed. For example, if your data has to travel thousands of miles to reach the end user, it will take longer to load than if it only has to travel a few miles.
Depending on your hosting plan, you may also want to consider alternative hosting options. Shared hosting plans are the least expensive options on the market. However, if you have another company sharing the same server, your site's performance may be impacted as the server will have to focus on that spike.
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