Facebook Live will celebrate its fifth anniversary in 2021. However, many marketers and small business owners still don’t quite understand how to use the tool effectively.
At first, everyone was so focused on being on the cutting edge and macedonia phone number list using the new tool that they didn't think about building a social media strategy that included Facebook Live. Instead, they just launched it, and the results weren't the best.
Now that Facebook Live is no longer the hottest new marketing tool, people are starting to see how it can benefit a company's social media presence. And now that the platform isn't oversaturated with low-quality live video sessions, users are watching more live videos.
In the second half of 2020, Facebook Live viewership grew by 50% compared to the first half of the year. Some of this growth can be attributed to the coronavirus pandemic, which has led to social distancing measures. But it still shows the power and potential of this marketing tool.
Your business can start taking advantage of Facebook Live by following some of our tips and tricks. If you’ve always wanted to use the platform but weren’t sure where to start, this article will give you the information you need.
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