Marketing Cloud Growth Launches in EMEA

[akiyaaa]

The newest Salesforce marketing automation software, Marketing Cloud Growth, was released in North America in early 2024 and now, its highly anticipated EMEA launch has arrived.


Tom Ryan headshot
Tom Ryan

2 mins


3D eBook cover with text A Guide to Salesforce Marketing ToolsFree ResourceDownload now
Marketing Cloud Growth is unique in that it's built on the core Salesforce platform; Einstein 1. Marketers in search of a new marketing automation tool can purchase MC Growth if they use Salesforce Enterprise or Unlimited editions.

For small and medium-sized businesses, this new product is exciting! With a primarily B2B focus, it rivals HubSpot, having somewhat comparable features and a simpler learning curve for users. This meanscambodia phone number marketers can implement and manage their automated marketing activities more easily. Its core features include:

Guided setup - drag-and-drop email, landing page, and form builders.
‘Flow Builder’ - an intuitive tool for crafting customer journeys.
‘Engagement Score’ - lead scoring and grading blended.
Segmentation - with integration of multiple sources via Data Cloud.
Consent management
Reporting and analytics dashboards
Einstein GPT for generative insights
As of July 16th 2024, Marketing Cloud Growth is available to EMEA and LATAM countries, however, this currently excludes some UMEA countries such as the United Kingdom. According to Salesforce, businesses in Salesforce-defined UMEA regions will gain access to MC Growth later in 2024. Reach out to us to ask if Marketing Cloud Growth is available in your region.

MarCloud CEO, Tom Ryan, has made predictions about what this new product means for the Marketing Cloud product suite in years to come, and to summarise, it’s going to unify everything.

Caveats for the MC Growth EMEA launch
While users in Europe, the Middle East, and Africa are now able to purchase MC Growth, when it comes to the features available, there are some important points to note: