Put another way… optimize your site optimization efforts for optimal rich peoples phone numbers results!
photo creditPhoto Credit to Noel FeansI recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a blog topic for another day and one that would be fun to write… okay mental note made.
Anyway, one article that did catch my eye was 6 Unpleasant Truths About Social Media. I thought they were spot on… for the most part! Here they are:
1. Engagement can’t be seen in dollars – While I agree that social media is not all about sales, depending on what you sell you can certainly realize huge financial success with social media and there are plenty of success stories out there that prove this. That said I think it best to approach social media with other goals in mind and let the sales side of it work itself out.
2. Social is just PR in overdrive – Well I think social media is a little more than PR, but it does for the most part fit nicely into the PR side of marketing. I think it also deserves a place at the demand generation and digital marketing table.
