Using correct formats on Instagram also ensures that your images and videos are displayed correctly by users, without unwanted distortion or cropping.
Here's a simple table to remind you how to post correctly!
If you are interested in Facebook formats and how to improve your profiles, read the dedicated article: bee-social.it/migliorare-pagine-fan-profili-facebook
This feature aims to improve users' privacy by giving them more control over what data is collected and how it is used.
This change has put Meta's advertising machine in difficulty, leading to a long and difficult path of adaptation.
The Solution: Meta Lattice (2023/24)
In 2023, Meta finally overcame these mexico whatsapp mobile phone number list difficulties: to do so, it designed a new architecture for its advertising algorithm, called Meta Lattice , a system of interconnected signals that is less dependent on cookies and granular data, i.e. detailed and specific information related to individual user actions.
This approach uses a diverse set of data to create user clusters, which are groups of individuals with similar behaviors or characteristics.
By analyzing data holistically—that is, considering the entire set of available information, rather than focusing on individual details — Meta Ads is able to show ads to the most relevant users.
To stay in the field of pay per click, also read all the articles on Google Ads .
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There are many different ways to advertise a local event online and digital tools (such as social media, apps, sponsored) that can help you achieve the desired result . We suggest 21 of them: the more you use, the more likely you will be to achieve your goals.
Data Quality: Using Conversion APIs (CAPIs) is essential to obtaining accurate, high-quality data in the cookieless era . Conversion APIs enable more precise conversion tracking, improving your ability to measure campaign effectiveness and optimize data-driven marketing strategies.
Data Validation: Verifying the effectiveness of your campaigns through Conversion & Brand lift is crucial. These studies provide deep insights into how your campaigns impact user behavior and brand perception, allowing you to make informed adjustments to improve your overall results.
In summary, the move from Power 5 to Performance 5 reflects the continued evolution of Meta's strategies, to remain at the forefront of digital marketing , adapting to new challenges and opportunities in the industry.
