Although we are of course there to keep you warm. 
Enjoy! ^Nancy— Nuon (@Nuon) March 2, 2018
Yet I also find examples of unanswered compliments on social media. Here we miss opportunities…
Meanwhile back home with the loaner car. Tomorrow after the Breakfast News I will pick up my own car again with a new tire on it. Big compliment and many thanks for car from Zeist in Apeldoorn and the Mitsubishi emergency service!!
— Jan de Hoop (@JandeHoop) April 16, 2018
A big compliment to all colleagues of @Stadsbeheer010 #schoonheelveilig and #emergency country email list workers #emergency services who worked with all their might today in all dangerous situations in this #storm ???
— Martin (@MSjouken) January 18, 2018
Don't just talk to people who have a question or complaint about your product or brand, but also build your community with the people who already love you. Reward a compliment with a nice, witty or personal response. This in turn gives the giver of the compliment a good feeling, lowers the threshold to get in touch again and immediately makes the contact a bit more personal.
Reward a compliment with a nice, witty or personal response.
Know your ambassadors and know what's going on
Don't just put the critics on a list, but also the people who approach you positively. This way, it is quickly visible to you and your colleagues that you are dealing with an ambassador. Also think carefully about the tone of voice that you use for different groups of people . With ambassadors, you can often communicate in a different tone than with someone who is critical. At the same time, putting them on a list gives you the opportunity to actively monitor this group of people to see what is going on and how you can connect to this as a brand.
