YouTube Shorts UGC included in XC90 search results

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UCG is easy to create and doesn't require high-quality production (also considering that high-resolution camera phones are commonplace these days), making it the perfect content format for everyday people.

And given its popularity, social platforms are taking note. You'll see how YouTube, TikTok, and Instagram include UGC in their search results.

Check out the Volvo XC90 UGC videos on YouTube Shorts. They appear as a separate section when customers search for the car on the platform.



Similarly, TikTok, a social platform popular for UGC videos, places chinese overseas australia data them at the top of search results.


Volvo XC90 search results on TikTok

F. Automotive influencer and editor collaborations
Partnering with automotive influencers, editors, and other brands increases your reach. You can leverage the partner's or editor's audience and extend their positive sentiment to your brand.