Colors represent your brand

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A brand can represent its look, feel, and ethos through its colors. The logo might be the marquee expression, so additional colors have to complement it. The Salesforce brand uses one color within its logo – “cloud blue” – while some other brands use multiple colors.

There are varying levels of brand representation. Whether subtle or loud, design colors communicate a feeling to the user and cement that feeling to an association. For example, vibrant and bright colors convey energy and excitement, while subdued and dark colors can convey a cool, sleek aesthetic. Color choices are crucial decisions that influence how users experience a brand.

4. Solve for accessibility from the start
Good color choice considers accessibility at the beginning of the design phase. Salesforce engineer data color palettes adhere to accessibility guidelines and design patterns that meet those requirements automatically.

Our palettes operate as a whole, instead of a single solution. The Lightning Design System color system can support solutions beyond our Salesforce brands, and can support our customers’ own branding. The goal is to simplify color, so people have more time to focus on what they do best. Our accessible palettes take the guesswork out of accessible color design decisions.