Tell together, it's more fun (and more believable)

[Bappy7]

In addition to the 5 short videos, a longer video was also developed in which all the short stories came together to form the complete story. This video could be viewed on the website for further study: the place where all communication led to.

With the campaign, we were able to convey a complex message to the target group phone number library through short, powerful and strategically thought-out storytelling. On channels where content is generally only viewed for fractions of a second, these videos were able to hold the attention well.


Finally, remember that as a storyteller, thanks to social media, you are no longer alone. By involving your audience in your storytelling (i.e. giving them the opportunity to share content in which they tell their story about your brand), they can help you surprisingly well.

This ( user generated ) content is often seen by viewers, readers and/or listeners as more sincere and credible than communication from the brand itself. Your only task is to guide this in the right direction, ideally within the same predetermined frameworks as the stories you tell yourself: short, powerful, substantively and visually appealing and always connected to your overarching story. So don't forget to inspire the Shakespeares in your target group and tell your best stories together on social media.