Introduction to PPC advertising - Google becomes part of the team

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If you've scratched the surface of online advertising, you've probably heard of PPC ads. This is pay-per-click advertising - you pay every time someone clicks on your ad. The most popular PPC channel is Google ads and for most Google ads is actually synonymous with PPC. These are ads that appear on the Search results page when searching for selected keywords. You can recognize them as sponsored ads at the top or bottom of the first page of Google Search.

Why PPC?
Most marketers will recommend Google ads campaigns to most businesses. Why? There are two main phone number list and simple reasons:

Speed
If you want to intensify sales or increase the number of leads collected through the website in the next month, the most effective and fastest way to achieve this is through PPC campaigns. With PPC ads, you attract the audience directly from the Google search page to your website in a very short time - usually within the first few days of the campaign launch. A campaign that delivers results quickly will be of particular benefit to you if you want to test a particular product, new website or offer. The effectiveness of the campaign will depend on the industry as well as the budget you are ready to allocate.

Data
If you want to find out which keywords are frequently searched, in order to get leads, there is no better and faster way than PPC ads. Organic search will not provide you with this information, and you will feel the results much later. SEO can certainly bring great results and should not be neglected. However, you must keep in mind that in that case you will have to wait a little longer for the results of your efforts and commitment than is the case with PPC advertising.