What backlinks make up a natural link profile?

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A backlink profile is a summary of all the links that point to your website from other sites. Think of it as a network of links that shows search engines how popular and relevant your website is. A quality backlink profile is crucial for SEO because it affects your website’s ranking in search results. So what should an ideal profile look like and how do you build good backlinks?

What should an ideal backlink profile look like:
Diversity
Links should come from a variety of sources – blogs, news sites, forums, social media, business directories, etc. A variety of sources feels natural and reduces the risk of being penalized by Google. Search business owner data engines, including Google, expect a certain amount of spammy links from directories, website monitoring tools, and even competitors who are spamming or trying to do negative SEO. These are part of a healthy backlink profile.

Relevancy
A key aspect of building a quality backlink profile is topical relevance . Links to your website should come from websites that are relevant to your niche. In other words, if you run a cooking website, it’s much more valuable to get a link from a food blog, recipe site, or online food magazine than from a website focused on cars. A link from a car site to a cooking site will not only not drive relevant traffic (people interested in cars are unlikely to be interested in recipes), but it can also look suspicious to search engines. Google and other search engines view topical relevance of linking sites as a strong signal of relevance and trustworthiness . Irrelevant links, on the other hand, can create the impression of link profile manipulation and lead to a penalty.