Hemp as a sustainable opportunity in the product portfolio

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This in turn gives retailers the opportunity to differentiate themselves from their competitors through targeted product marketing and transparent communication.

A well-thought-out sustainability strategy not only has a positive impact on the brand image but also opens up new target groups. Younger generations, such as Millennials and Gen Z, in particular, prioritize environmentally conscious products and reward companies that take ecological responsibility.


An often overlooked but highly interesting material in this context is hemp. gambling database malaysia This versatile plant is increasingly being recognized as a sustainable source of raw materials.

Its advantages range from its efficient cultivation – hemp requires significantly less water than cotton – to its broad applicability in various industries such as textiles, cosmetics, food, and packaging. But hemp's potential doesn't end there: The plant is even valued as an environmentally friendly alternative in the construction and furniture industries.