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With data tracked over time, you will be in a better position to accurately forecast sales patterns, which will help you strategically prepare for slow periods. This kind of leadership will build confidence in underperforming team members, boost team morale, and improve your company’s bottom line.

Here are some key metrics to measure.

Effectiveness of sales strategy: a sales strategy that’s effective locally may not work when applied globally. By comparing your closed-lost deals to the number of opportunities pursued, you can make adjustments to improve performance, no matter what region you’re selling in.
Impact of time-bound sales: compare new opportunities created with closed-won and closed-lost data over a specific period of time, whether it’s a week, a quarter, or a year. With this data, you can see who the top closers are student data and who could benefit from additional coaching.
Performance against industry benchmarks: it’s helpful to know how you stack up against the competition. Compare your team and individual sales reps against the top 20% in your industry. Use this data to motivate your team with improved selling strategies. Incentive programs will encourage individual sales reps to match — or surpass — your industry’s top performers.
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how to improve sales closing percentage
if your team is consistently underperforming with its sales closing percentage, you have to take immediate steps to remedy the situation. Use every tool in your arsenal, from improved training to getting an assist from ai.