Content Pruning
Central phase of the work. What is not needed must be eliminated so as not to create friction with the content you want to bring out. The starting rule is clear: if a page is not useful to the user, does not receive visits, does not have potential positioning and not even incoming links, it can be eliminated.
Maybe you can leave it in 404 as it happens in extreme Philippines Phone Numbers cases. For example with editorial websites that publish hundreds of useless press releases. Of course you must remember to identify the broken internal links with Screaming Frog and then fix them.
Then, in some cases, it can be useful to merge two or more contents and create 301 redirects. Or you leave the pages but de-index them with a noindex meta tag or indicate a canonical towards the page that Google must take as a reference.
Editorial definition
There are pages that simply need to be deleted, eliminated. For example, a tag with the same search intent as an article with zero traffic and backlinks . In other cases, however, the pages need to be rewritten and updated, perhaps with a change in the date. Google itself considers the concept of freshness SEO important and suggests, in some cases, constantly updating the text.
There are also searches for information that changes often, but isn't really a hot topic or a recurring event. For example, if you're researching the [best slr cameras], or you're in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.
This is what Google's blog suggested back in 2011. Clearly, this update should not happen randomly but by carefully evaluating what to actually add and what to remove.
Do you want to do some SEO pruning work for your site?
You need to work with an SEO expert, with a person who can guide the hand of pruning. The risk of damaging positioning is evident: cutting branches that are not dry - and that only apparently appear useless - can cause significant damage. This does not happen with specific consultancy and a dashboard like the one I create for my clients in which all the activities to be carr
