Luis Herrera
Apr 21, 22 | 9 min read
how to make money on instagram
Reading time: 7 minutes
For several years now, Instagram has gone from being a photo-sharing app to becoming an essential platform for hundreds of thousands of entrepreneurs and also a revenue-generating platform for businesses of all sizes.
However, many out there still haven't figured out how to make money on Instagram, which is why we've decided to put together a comprehensive guide to not only teach you how to monetize this social network, but also to make it a fundamental channel in your marketing process.
Why use Instagram as a means of monetization?
Since Instagram was launched back in 2010, this app has gained the progressive attention of a good part of the world's population, becoming the second most downloaded app on the entire planet in 2022.
This reflects the immense importance that this social network has in the lives of more than a billion users who remain active on the platform, where at least half of them use it daily.
Facts that reflect the authority it still timor-leste email address has and the engagement it has been able to generate through its features such as Stories, Reels and its stores, a function that came out very recently and is an ideal way to make money on Instagram.
How to prepare an Instagram account for selling?
Something important worth mentioning before we go directly to the methods to make money on Instagram is, precisely, how to prepare the account to facilitate or favor the monetization process.
Below, we'll give you some tips on how to "prepare" your profile so that it's ready when it's time to make money.
A quality feed
The first and perhaps most obvious tip is that your profile should have excellent quality images and videos ; whether you use a cell phone or a professional camera to produce your content, make sure that each of these posts has good resolution and makes the most of the graphic capacity.
Something you should keep in mind for this are the three essential points of an image or video: device, framing and editing.
Nowadays, a phone can surprise anyone and reach high levels of quality, so don't rule out this possibility for your content.
Next is the framing, since the center of your image has to be the focus you plan to give to the material. Therefore, it is advisable to make a production, even if it is modest, in order to highlight what needs to be highlighted.
Finally, editing can transform an average photo or video into a high-quality one. So we recommend learning about some free or paid editing software if you are a beginner in the area to create high-impact content without the need for a lot of investment.
Choose a niche market
Few people or organizations have managed to have a general Instagram account and, at the same time, have been successful on the platform. The social network has had such an impact on people's lives that it is very difficult to reach everyone.
Therefore, to have an account capable of making money on Instagram, it is best to create a professional or brand profile for a well-defined market niche.
There is currently a lot to choose from, as you could dedicate yourself to creating content aimed at ecommerce, cooking, sports, travel, beauty, marketing, among many others.
The important thing is that you choose one that is consistent with the vision and mission of your brand or project and take advantage of the opportunities in that market.
How to make money on Instagram in 2022?
Making money online, despite what most people may think, is a task that anyone can do, especially with a platform like Instagram with hundreds of millions of people connected every day, viewing dozens of content and promotions.
The first myth we'll bust before we start the list is the usual "I need a lot of followers," since followers are not a metric exclusive to those who make money on Instagram.
The number of followers you need to "succeed" in this market will be determined by the niche you choose, since if you decide to act in a very competitive segment full of influencers, it will obviously be more difficult for you to enter, but if you go for an unattended one, your path will be easier.
Now, what are the monetization methods that are currently in use on Instagram? We'll tell you the main ones!
