It was born as a way to facilitate communication between companies and customers and, over time, it has become a true Internet phenomenon . We are talking about e-commerce , an adaptation of traditional commerce to the world of the Internet, and whose success has been more than proven. Just look, for example, at the figures achieved during the 2015 Christmas period in Portugal to see that the growth is real.
However, this was already a reality predicted by the study carried out by Marktest , which showed that in the first 3 months of 2014, 4.816 million (which corresponds to around half of the national population) accessed e-commerce websites from their personal computers. The figures confirm the trend of a change in mentality on the part of the Portuguese, who are no longer suspicious of online shopping.
Despite the success and the many benefits of adopting buy costa rica telemarketing data this new way of selling, the truth is that e-commerce is preparing to face difficult challenges. As an area that is highly dependent on consumer behavior, it is natural that e-commerce companies are forced to reinvent themselves and adapt the way they communicate in order to attract more and more customers.
But what’s next? Although we don’t have supernatural powers, throughout this article we’ll outline the future of online shopping and show you the trends that will shape tomorrow. If you have an online store or are thinking about launching into the world of e-commerce, read carefully and stay up to date with the trends.
Online shopping: trends that will get people talking
Digital Marketing
The future of any business on the Internet lies in digital marketing. Why? Because only by adapting the message to the customer and applying a solid strategy can you be successful in a world where competition is fiercer every day. The focus is on content and the ability to create communication that attracts users and converts them into customers.