Most software offers this feature, and helps you interpret the results
Posted: Thu Dec 05, 2024 10:00 am
Send your newsletter Once your database is cleaned, and your newsletter is written and formatted, you need to send it to the relevant subscribers. First of all, choose the sending service that suits you, it will allow you to manage the entire process, from the creation of the list of subscribers interested in your newsletter, to the analysis phase. For example, at Neoptimal, we have chosen SendinBlue . Compliant with the GDPR, it allows you to segment your audience, create effective newsletters and analyze your campaigns.
As for the frequency of senegal phone number library sending the newsletter, some are inspired by the Fibonacci sequence (D-0: sending the email with bonus, D+2: special promotion, D+5: sending information on the content, D+8: proposing an appointment, D+15, etc.). As for us, we advise you to adopt a certain regularity: daily, weekly, monthly, or even quarterly. According to a study by the Direct Marketing Association , about half of companies send their emails between 2 and 5 times a month. Get your subscribers used to it and create a certain routine without boring them! Step .
Analyze your results Every successful marketing campaign requires a thorough analysis of the results . However, you need to know the key indicators and know how to decipher them. Here are the 5 key performance indicators (KPIs) to monitor: The open rate is the ratio between the number of subscribers who opened your email and the total number of newsletters sent. Average opening rate: around 25% for a BtoB campaign Click-through rate is the ratio of the number of clicks on a link in the email to the volume of emails sent and completed.
As for the frequency of senegal phone number library sending the newsletter, some are inspired by the Fibonacci sequence (D-0: sending the email with bonus, D+2: special promotion, D+5: sending information on the content, D+8: proposing an appointment, D+15, etc.). As for us, we advise you to adopt a certain regularity: daily, weekly, monthly, or even quarterly. According to a study by the Direct Marketing Association , about half of companies send their emails between 2 and 5 times a month. Get your subscribers used to it and create a certain routine without boring them! Step .
Analyze your results Every successful marketing campaign requires a thorough analysis of the results . However, you need to know the key indicators and know how to decipher them. Here are the 5 key performance indicators (KPIs) to monitor: The open rate is the ratio between the number of subscribers who opened your email and the total number of newsletters sent. Average opening rate: around 25% for a BtoB campaign Click-through rate is the ratio of the number of clicks on a link in the email to the volume of emails sent and completed.