As for the frequency of senegal phone number library sending the newsletter, some are inspired by the Fibonacci sequence (D-0: sending the email with bonus, D+2: special promotion, D+5: sending information on the content, D+8: proposing an appointment, D+15, etc.). As for us, we advise you to adopt a certain regularity: daily, weekly, monthly, or even quarterly. According to a study by the Direct Marketing Association , about half of companies send their emails between 2 and 5 times a month. Get your subscribers used to it and create a certain routine without boring them! Step .
Analyze your results Every successful marketing campaign requires a thorough analysis of the results . However, you need to know the key indicators and know how to decipher them. Here are the 5 key performance indicators (KPIs) to monitor: The open rate is the ratio between the number of subscribers who opened your email and the total number of newsletters sent. Average opening rate: around 25% for a BtoB campaign Click-through rate is the ratio of the number of clicks on a link in the email to the volume of emails sent and completed.
