An incorrectly formatted document can simply be rejected without reading

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Insufficient depth of research into positioning and competitive environment issues. This can lead to errors in assessing product prospects and sales forecasts.

Poorly collected data for the financial model and, as a result, an unrealistic, overly optimistic or, on the vp communication officers email list contrary, pessimistic model. If the document is prepared for a financial organization, such errors will immediately catch the eye. Such companies have high-quality data, many similar documents pass through them, due to which they perfectly assess the realism of the figures shown. When making forecasts, it is better to focus on pessimistic and realistic scenarios. In this case, there is a much higher chance of getting a positive decision.



Case
When developing a business plan to attract funding, the company could not ensure reaching the breakeven point within the planned timeframe. When evaluating the financial model, it was revealed that the breakeven point was significantly affected by too high marketing costs and investments in the integration of telecom solutions. High costs were due to the need for regular outgoing mailings in the SMS channel.

To optimize the company's expenses, it was proposed to replace outgoing mailings in the SMS channel (4.4 ₽ on average per segment) with outgoing calls made by MTS Exolve robots (3.0 ₽ per call with a pre-recorded message and speech synthesis). Expensive integration was optimized by integrating the MTS Voice API product .



Results:

-10% - reduction of one-time expenses

-32% - reduction in marketing expenses

Conclusion
Preparing a business plan is a serious and complex task. High-quality development of this document is a labor-intensive process that requires not only a good understanding of the specifics of your business and the industry in which it plans to develop, but also sufficiently significant knowledge in marketing and finance.

Despite this, you should not give up on implementing ideas, because it is entrepreneurship that is the engine of progress and business. Correction of the form and design can be entrusted to professionals, but only an entrepreneur can fill the document with perspective and bring any plan to fruition.Why do we need planning meetings and how to conduct them correctly