What is Black Friday marketing?
15 Black Friday marketing strategies that boost sales
1. Launch Black Friday marketing campaigns early
2. Share Black Friday sneak peeks
3. Grow your Black Friday email marketing list
4. Promote Black Friday deals on social media
5. Use SMS marketing
6. Personalize your Black Friday marketing campaigns
7. Engage Black Friday shoppers with QR codes
8. Offer free shipping and spending rewards
9. Reduce abandoned carts
10. Entice customers with a loyalty program
11. Share a Black Friday gift guide
12. Run last-chance or extended Black Friday deals
13. Run a store credit Black Friday marketing campaign
14. Upsell your products
15. Hold a Black Friday contest
Planning your Black Friday marketing campaigns
What is Black Friday marketing?
Black Friday marketing is how businesses promote Black Friday Chinese Overseas Africa Phone Number Data deals. This usually involves social media promotion, limited-time sales, and digital marketing campaigns.
Black Friday falls on the day after Thanksgiving. Don’t forget to mark your calendars — Black Friday is November 29, 2024.
Competition for holiday shoppers is stronger than ever before. Plan a Black Friday marketing strategy your audience will love and increase those conversion rates. Here are a few Black Friday promotion ideas to inspire your campaigns.
15 Black Friday marketing strategies that boost sales
Here are the best Black Friday marketing examples and ideas to help your campaigns stand out from the competition.
1.
Don’t let your campaigns get lost in the Black Friday rush. Be sure to start your Black Friday marketing early.
Share Black Friday teasers on social media or in your email marketing campaigns. Offer early access to deals. Or, run early-bird Black Friday offers for everyone!
Build anticipation for your Black Friday deals well before the big day. This creates a sense of urgency early on. Customers are also less likely to miss out on your Black Friday sales.
For instance, this Black Friday marketing email from Kay Jewelers promotes their early access sale:
Black Friday marketing email for a Flash sale by Kay Jewelers. It shows silver and gold necklaces and says "20-50% off everything".
Source
2. Share Black Friday sneak peeks
Black Friday marketing is competitive, so don’t hesitate to give sneak peeks of your upcoming deals. Tell customers exactly what they can expect from your Black Friday offers.
Send teasers for discounts on your most popular items. Get your customers excited about major markdowns.
This Black Friday marketing email from Google Store is a great example.
