The value and potential of Big Data is not in the data itself, but in what it conveys and what a smart marketer can derive from it.
Today, Big Data technology is used for everything. It can be used to analyse the weather and help agriculture, to improve the user experience in any field, or to analyse audiences. Not to mention its potential in the world of marketing and advertising.
Big Data brings with it a new world to explore, a wide range of opportunities in which the important thing is not the what, but the how. In this case, it is up to you to have the ability to extract the data you need and know how to interpret it.
It is the here and now of data and can be applied to any sector. But it is especially interesting for the world of advertising.
However, one of the main barriers facing advertising is that most companies still lack the necessary experience to analyse this data.
Worst of all, several studies indicate that, although most companies seek a high level of specialization in Big Data, professionals collect data that they do not even know how to interpret.
Big Data is the collection and management of large amounts of data. It is based on a processing system that is responsible for extracting knowledge from it.
This makes it clear that data, in and of itself, is neither Big Data nor has any value. What really matters is the information that is processed from it, the subsequent analysis and its application to different strategies to solve specific needs.
In the world of marketing and advertising, one of the main goals of brands and advertisers is to create unbeatable experiences for their customers. But how can someone provide a 100% pleasing experience if they don't fully know the other person ?
That's what data is for. That's why Big Data is one of the most important and essential sources of information for any company in the sector.
Big Data can be used to create targeted campaigns with a high level of personalization . And not just to hit the mark of your target audience. It is one of the safest bets to save money and achieve a greater impact.
The key is to collect information and learn from user behavior.
Users' digital footprints are not erased. And finding, interpreting and cameroon number screening following them is one of the most important practices in the world of marketing and advertising.
With good use of Big Data, an agency can improve aspects such as:
Target audience management. Who are the customers, where are they, what do they want, what is the best channel to contact them, what is the best time, etc.
The keys to achieving customer loyalty are also obtained .
It is ideal for optimizing marketing campaigns:
Obtain results from a specific action.
Access information in real time.
Etc.
So how can Big Data be applied to the world of advertising? What are its benefits? 1.- It helps to know the potential consumer better
Big Data
Big Data collects information from all the channels and platforms your target audience uses. But there is one in particular that processes a huge amount of data: social media.
All this information stored on Facebook, Twitter, Instagram and other social platforms is ideal for defining behaviour patterns. It also allows you to create reports about your interests and tastes.
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