Competencies: Who will still have a job tomorrow?

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Which communication professionals will still have a job in the future? Does their department even still exist? And how does it relate to other departments in the organization? This article explores the impact of online communication and social media on competencies, functions and the organization of the communication department of municipalities and other government agencies. However, the visions and tips in this article are in many cases just as applicable to commercial organizations.

Online communication is all about genuine interest in the other person, and this is even more true for the use of social media. Social media (if used properly) bring the outside world directly into the organization. And it often turns out that the organization is not really ready for this. A real dialogue requires a social organization with social employees, with the communication professional at the forefront. They must not only understand the new media landscape and the dynamics of real-time communication, but also have an eye for the internal process.

What competencies does 'The new communications professional' have? He or she;

has basic knowledge of online communication and romania phone data ensures that this remains continuously up-to-date
understands the dynamics of real-time communication
wants to help create understandable policies, with an eye for the process, both internally and externally
switches effortlessly between strategy and execution
is flexible, both in terms of content and working hours
is not afraid to 'pull the triggers himself'
communicationFunctions: Which specializations should you choose from today?
As far as the substantive knowledge of online communication is concerned, we find ourselves in a quandary. In 2012, you simply have to have the necessary basic knowledge (otherwise you have no business in this profession). But at the same time, it is impossible to have that knowledge on all fronts, because the online field is simply far too broad for that. From e-participation to online reputation management and from optimization for search engines to analyzing social interactions, to name just a few of the specializations.