Before initiating any communication

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WhatsApp, obtaining consent from your customers is essential. You can do this by incorporating a clear opt-in process on your website, mobile app, or even in your WhatsApp messages.

Ensuring that your customers actively choose to receive messages from your business builds trust and helps you comply with privacy regulations.

Opt-ins are mandatory for businesses that want to engage with their customers over WhatsApp. Learn more about customer consent and WhatsApp policies in our recent post: Opt-ins, consent, and WhatsApp best practices & policies.

Use a QR code to make it easy for your customers to connect with you
By integrating QR codes into your WhatsApp marketing, you can create a direct and hassle-free connection with your target audience. Place QR codes on various marketing materials like posters, bahrain whatsapp phone number brochures, business cards, and product packaging. When customers scan your QR code, it should lead them to a relevant and optimized landing page.

Read our post: “How to Generate WhatsApp Links & QR codes.”

Grow your audience with “Click-to-WhatsApp ads”
These ads have proven to be highly effective in growing your audience and driving engagement. Click-to-WhatsApp ads are a type of social media advertising that allows you to engage with potential customers directly through the WhatsApp messaging platform.

Click-to-WhatsApp add and a WhatsApp message

When users click on the ad, they are instantly redirected to a WhatsApp chat window with you. Read our post if you want to learn how to create Click-to-WhatsApp ads to grow your business.

Personalize WhatsApp messages
WhatsApp is an intimate messaging platform, and users expect personalized interactions. Take advantage of this by tailoring your messages to individual customers. Use their names, reference previous purchases or interactions, and make them feel valued.

Personalization is easy as a breeze if you’re using the WhatsApp Business Platform/API connected to a customer communications platform like Rasayel. All you need to do is create a WhatsApp message template. WhatsApp templates are customizable messages you create to initiate a conversation with your customers.

A simple message template includes texts as well as placeholders for variables or parameters that you’d fill in later to customize your message for each customer. Variables and parameters are defined using curly brackets and a number in between them, as shown in the following example: