You will make use of the new experts, or: wisdom from the crowd

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The Tarbaki Manifesto
Tabarki also presents a manifesto (which seems to be aimed primarily at the business community) that can serve as a handle to make the most of the opportunities within this revolution. The manifesto consists of 7 'rules':

1. Thou shalt be transparent
Show how your product is put together. Tabarki presents examples of clothing company Honestby , which shows the customer exactly its cost calculation when determining the final sales price. Or Australian beer brand Yeastie Boys , which offers a QR code on its bottles that takes you directly to a website where you can download the full recipe and, with a bit of talent, brew a delicious beer yourself.

2. You will always communicate directly with your customers/consumers
Tabarki makes his audience laugh by showing the well-known hashtag combination #ns #fail. But when we communicate en masse on Twitter about the disruptions in train travel, these tweets luxembourg phone data are shown on signs by Prorail at Utrecht Central and Rotterdam Central as information. Smart, how much more direct can you get?


Everyone knows sites like the holiday travel guide or an app like Iens with which the best hotels or restaurants can be found via a public review system. But Tabarki also praises the Lays campaign that called on the general public to submit proposals for a new flavor, which led to 400,000 entries, of which three were publicly chosen online (= smart free promotion) and ultimately the winner was determined based on the most supermarket sales.

4. Sharing is central to how we interact with each other in the future
And that’s something you can capitalize on. Tabarki showcases Comodomenu , which cleverly plays on people’s love of Instagramming their food by creating a hashtag #comodomenu, collecting the Instagram photos taken of their menu below, and creating the opportunity to make a choice based on the tasty photos rather than the dry description on the menu.