Digital Marketing trends in 2019As the days of your digital marketing calendar come to a close , you can begin to notice the changes that will take place in the coming months. In fact, Digital Marketing trends in 2019 will witness updates, new models and drastic changes that will take place.
When it comes to technology and adapting it to your slovenia number screening strategies, it is important to stay up to date. Adapting to Digital Marketing trends in 2019 should be one of your priorities at the moment.
As you know, marketing is a field led by those who have the ability to foresee things and, therefore, to organize themselves ahead of time . These moves are successful above all when they are made before the competition. That is why the information you are going to find below could change the life of your company from today.
Consider that what worked for you this year could become obsolete next year.
Digital Marketing Trends in 2019
Based on this balance, you will have to plan your 2019 marketing calendar working to provide more up-to-date services adapted to trends.
1.- Artificial Intelligence takes over the world
AI Digital Marketing Trends in 2019Artificial Intelligence can analyze consumer behavior and search patterns using data from platforms such as social media or blog posts. This way, businesses can gain insights into their potential customers to know how to attract them.
Artificial intelligence also offers information and advice to users by engaging in conversations. According to Gartner , 25% of customer service will use chatbot technology by 2020. Therefore, companies that adapt to these digital marketing trends in 2019 will be able to save costs and accelerate their growth, gaining strong advantages over their competitors.
2.- Chatbots will be the order of the day
chatbot digital marketing trends in 2019As you can imagine, one of the main Digital Marketing trends in 2019 that cannot be missed is the use of chatbots.
This technology , based on Artificial Intelligence, uses instant messaging to chat with users in real time, 24/7.
With 1.4 billion users already interacting with chatbots today, 80% of smart businesses are already incorporating this technology into their marketing strategies. And by 2022, chatbots are expected to help businesses save more than $8 trillion a year. Especially in sectors such as banking and healthcare .
Among the advantages of this trend is the idea that the public is open and prefers to interact with chatbots, since they respond quickly and accurately. But in addition, a study by One Reach indicates that 64% of customers prefer solutions by text before calling customer service .
Uber , for example, uses chatbot technology to communicate with its customers. In fact, it makes its service easy to use even from Facebook Messenger, Slack and Google Maps. In addition to the app, of course.
3.- Programmatic advertising
Programmatic Digital Marketing Trends in 2019According to data from The Boston Consulting Group , programmatic advertising spending generated $25 billion in 2017. However, investment is expected to exceed $43 billion in 2020. Thus, the proportion of advertising purchased using the programmatic model in global advertising spending will increase to 67% in 2019.
Programmatic advertising means using Artificial Intelligence to automate ad buying, so you can target more specific audiences. This automation is much more efficient and faster, which automatically generates higher conversions and lower costs in customer acquisition.
The way we advertise digitally is changing so rapidly that, according to eMarketer , nearly 90% of digital display ads in the US will be programmatic by 2020.
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