In recent times, digital marketing has become so sophisticated that it is practically impossible to manage it without using additional technological tools. That is why everything is currently revolving around the Marketing Tech Stack.
In fact, when defining a strategic marketing and customer management plan, it is essential to graphically draw the management flow of each interaction between customers and any of your channels or content.
And, of course, you also need to have a defined technological architecture that will be involved in all this management. The Marketing Tech Stack is precisely the visual representation of this model.
For example, when you delve into Inbound Marketing methodologies , it becomes clear that each strategy is divided into four phases: Attract, Convert, Educate and Build Loyalty. Each of these requires different techniques, pieces of content, media and data. To do this, you need the help of different tools that can manage the relationship with customers.
According to Gartner data , technology and marketing account for the majority of marketing professionals' total budgets.
With the emergence of Inbound Marketing and Content Marketing, multiple technological tools are needed to help coordinate UX and customer experience. This is where the Marketing Tech Stack should be implemented.
All about the Marketing Tech Stack
Marketing tech stack tools
Do you know how many tools are used in marketing? As you can see in the graph, the tools are arranged according to categories and subcategories. Between them, there are almost 7,000, although many of them are also integrated into other larger tools.
But what interests you most about all this is that this entire range of tools is called the Marketing Tech Stack.
The Marketing Tech Stack is a collection of technologies that paraguay number screening marketers use to execute, analyze, and improve their strategies throughout the customer lifecycle. All with the goal of improving internal collaboration, measuring the impact of each campaign, and reaching potential targets in new ways.
First strategy, then technology
Marketing tech stack strategy
It’s clear that the Marketing Tech Stack encompasses a wide range of technological tools. But when you prepare to implement any of them, you need to be clear about one thing. A tool is not a strategy. The real value that marketing software offers lies in the strategy and approach it enables. As well as in how it affects the customer experience.
So, as Jason Fried of Basecamp points out , when someone uses software they're not just looking for features and functionality, they're looking for a focus.
The best way to implement the Marketing Tech Stack is to figure out where your processes are lacking and where you need to do things differently. From there, choosing the technology will become easier. In fact, once you have mapped out this process, you will have a better understanding of the tools needed for your business.
In short, the Marketing Tech Stack is about designing the right strategy for your business by identifying the technology that will help you execute that strategy.
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