Why measure customer satisfaction?

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Nowadays, companies are hesitant to measure customer satisfaction, even though customers are the greatest asset any company can have. It is incredible that many companies neglect them.

Customer satisfaction is nothing more than the degree of satisfaction experienced by someone when making a purchase or using a certain service. This means that when a customer experiences a high level of satisfaction, the likelihood that they will interact with the brand again increases. How to ensure customer satisfaction ?

Despite the advantages of improving customer experience, many are unaware of its importance or the consequences related to this activity, therefore, at QuestionPro we share this small infographic with you.

Infographic Reasons to measure customer satisfaction
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7 reasons to measure customer satisfaction
1.- 91% of your dissatisfied customers will never do belgium phone number business with your company again
Most people who do business with you expect excellent service or a product that delivers as promised, otherwise their level of satisfaction will be drastically reduced and therefore, the likelihood of them doing business with you again decreases considerably. The best way to prevent this is to take the utmost care of every detail related to the product or service you offer.

Another way to prevent your customers from becoming dissatisfied is by solving the problems they may have or by providing explanations for each difficulty they have had. To do this, there is nothing better than measuring customer satisfaction and taking the necessary actions.

I invite you to read: Improve your business with the help of the dissatisfied customer .


2.- 55% of consumers do not complete the purchase process due to poor service received
Convincing a consumer to make a major purchase is a process influenced by many factors, the most important of which is undoubtedly customer service, since the way a company treats its customers directly influences the feelings of any buyer, so receiving poor treatment causes the customer to have a bad perception of the company, contributing to the customer probably abandoning the purchase process.