How to adapt this loyalty program idea to your business:

[lopebix427]

The more platforms you can interact with, the better. Since the center of this loyalty program is interaction on social media, you should share the social media campaigns you run directly.

13. Use VIP Loyalty Programs
A man holding a VIP card
The first thing that VIP loyalty programs create is the privilege and personalized feeling they provide to their members.

The brand should drive its customers to spend more time on the website, discover new events, and earn more premium privileges.

There are different ways brands can do this right:

You can get early access to campaigns,
Special discounts can encourage the program,
Personalized services can also be part of customer loyalty programs.
By starting a VIP loyalty program for your customers, you offer them incentives and strengthen your bond with them.

→ DSW

Two smiling women promoting the DSW VIP loyalty program
Designer Shoe Warehouse, or DSW, operates netherlands whatsapp phone number a traditional VIP loyalty program that gives customers points for every purchase, with customers earning more rewards as they spend more .

DSW's loyalty program doesn't include a loyalty card. Instead, the online system recognizes customers by name, phone number or payment information. The challenge with such a program is that customers can forget about it entirely.

So how does DSW keep its customers engaged in its loyalty program?

Simply put, customers who forget about the loyalty program are not incentivized to spend more and earn more. Additionally, the brand launched an email marketing campaign in 2017 to remind them of the program.

The email campaign included:

Points required to get next $10 discount certificates
Deals customers are currently eligible for
A summary of their interactions with the brand (points they earned, how much they saved, etc.)
How you can use this loyalty program idea in your business:

This campaign was successful because of the level of personalization . A loyalty program like this has access to a lot of customer data. Instead of languishing in the inboxes of generic emails, DSW turned data collection into a marketing tactic by creating hyper-personalized emails.