Understanding all this progress in communications, based on the web that is constantly developing and the tools and platforms that are appearing that help us connect with the client, starts with knowing what digital marketing is, this time according to an authority on the subject such as Philip Kotler.
Digital Marketing Concept according to Philip Kotler
Digital Marketing has been widely studied by Kotler, let's start ivory coast number screening with the broadest one, which begins by knowing what digital marketing is.
According to Kotler, it is “the one that emerges in the current information age based on information technologies. Informants are well informed and can compare various offers of similar products. To do this, the brand has to segment the market and develop a product that meets the needs of the target audiences.”
He also mentions that “nowadays companies are trying to reach the minds and hearts of consumers.”
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Without a doubt, a concept that encompasses objectives, users and companies, which is why it is considered complete.
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