People rarely look beyond the first page of online search results, so ideally you want your website to rank high on the list.
Within digital marketing strategies there is also search engine optimization ( SEO ), which is the process of including your website on the first page of major search engines such as Google, Yahoo! and Bing.
A search engine aims to provide users with the most relevant information first by ranking the most trustworthy, usable, functional, and informative sites. SEO is critical to your online success and should be planned in conjunction with your website.
SEO involves both on-page and off-page optimization techniques.
On-page optimization
On-page optimization is about creating web pages that latvia phone number easily read, understood, and indexed by search engines. Factors you need to consider with on-page optimization include ensuring:
Quality content that is unique
Choosing appropriate keywords
Easy to follow navigation
Relevant page titles, headline and image
Relevant page descriptions
A fully responsive website
A fast loading website
Check out how to create unforgettable content for your customers .
Off-page optimization
Off-page optimization is all about building the credibility and authority of your website. One technique for off-page optimization is to create links from other websites and social media platforms to your website.
Link building can be difficult and time-consuming. It is also important to build links from authoritative websites rather than newly created or low-quality sites. These will give you better SEO rankings.
A good quality link should:
Come from a trusted and reputable site that is somehow related to your type of business
Make an effort to win
Don't spam
Be on a page that has content related to the topic you are linking to
Provide added value for the reader
the reader is likely to click on it
You can ensure good quality links by:
Creating engaging content
Identify suppliers who list and link to their stockists on their website and request to be included
Obtain links within your industry through industry associations or relevant sites
Submit news to the media and encourage them to publish
Put your products and services in front of influential bloggers by commenting on posts and through direct marketing
Register with quality directory sites.
effective marketing strategies
Search Engine Marketing (SEM)
Advertising on search engine results pages can also improve traffic to your website by making it easier to find.
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