Data branding: a future that is closer than you think

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We often talk about the importance of marketing for generating conversions, but what about those brands that don’t expect their products to be purchased online? How can they make use of marketing?

For example, I believe that everyone knows the Bombril brand. It is unlikely that anyone would choose to buy a Bombril product through a website, considering that we can simply go to the supermarket and buy that product.

What makes us all know this brand and choose it when we are in the market?

The branding!

Branding is a marketing strategy designed to position your product in the market. The purpose here is not to sell immediately but to build the company's image so that people recognize your products on a daily basis.

Unlike conversion marketing, where we analyze how many people came across a product and purchased it, analyzing branding metrics is more complicated.

Because of this difficulty, the Data Branding model was designed, where campaign data and information are used to analyze the strategy.

What is Data Branding?
As I said, it is very difficult to measure branding, as we cannot count how many people know or what they think about a certain brand.

To measure this data, some brands count searches or mentions on lebanon whatsapp number database social media. These metrics are not completely effective, after all, not everyone who received that content searched for it or commented on it.

Given this problem, Data Branding proposes to facilitate the measurement of a brand's reach in a faster and more practical way, providing accurate feedback while the campaign is still on air.

How does Data Branding work?
The main idea of ​​data branding is continuous testing and analysis.

In practical terms, a campaign is analyzed and modified every two weeks, whether in terms of writing, visuals or target audience, and at the same time, research is carried out with the brand's main audience.

With each change, the public's reaction, campaign costs, etc. are analyzed, and this information is used to improve the brand's positioning.

Data Branding is the best way to analyze your company's brand construction, as it considers real actions and results, offering more clarity about the facts and allowing more security when creating hypotheses to improve your brand.