The benefits of Marketing Automation for DG

[tonmoypramanik]

1. Marketing Automation to increase revenue
By implementing a marketing automation tool, we see an increase in the LTV (lifetime value) of customers.

Indeed, cross-selling opportunities are more easily identified through segmentation into “smart lists”. These lists are established according to criteria specific to the identity of your customers but also in relation to their purchases and behavior on your site.

Additionally, collecting information throughout your customers' lifetime allows you to establish statistics and purchase predictions.

Overall, the ROI of actions towards your customers and leads improves since norway email list they are based on collected data and not on intuition .

The tool here gives you the opportunity to move from the era of “wet finger” to the era of Data-Driven Decision.



2. Marketing Automation to limit manual tasks
With the help of Marketing Automation software, an employee can automate a large set of tasks.

No more repetitive actions, copy-pasting and other daily actions with low added value.

The time freed up by Marketing Automation can be devoted to other customer-oriented actions .



3. Marketing Automation to improve performance
Here’s another major benefit of Marketing Automation: aligning Marketing and Sales. Simply put, with Marketing Automation, sales can no longer point the finger at marketing or marketing can blame sales.

The marketing automation tool makes it possible to very precisely identify risk areas in lead management within the company .

By aligning sales and marketing , goals are shared, lead quality is continually improved, and marketing focuses its actions on needs from the field.



4. Marketing Automation for uninterrupted prospecting
You have a limited amount of resources to grow your business.

As with everyone else, there are only 24 hours in a day and 5 working days in a week. Marketing Automation allows you to make the most of the time and resources you have .

Lead generation never stops. It’s not uncommon to see leads arriving on our website at 10:00 PM.

With Marketing Automation, identifying, qualifying and feeding the thinking of your leads never stops. At the agency, Marketing Automation allowed us to generate more than 300 qualified leads during our last vacation!