Why is SEO Copywriting Important?

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Let us remember that online reading should not tire, inhibit and alienate people, but transform their effort into a small journey of value among words.

This means creating texts that are rich in useful information , but also using strategically placed keywords, appropriate meta tags, and a well-structured site architecture. The goal is to push the reader to take specific actions.

So, SEO copywriting is a two-tiered writing strategy : it combines overseas chinese in worldwide data search engine optimization (SEO) with quality content creation to drive organic traffic and increase conversions.

If before we focused more on the graphics and aesthetics of the website, even losing months in the design of the layout, today it is becoming increasingly important to take care of a Content Strategy and the production of web content with a clear editorial plan , and an SEO editorial plan , to be perceived as the authoritative resource in your sector and to position yourself among the first results of the SERP with texts that can stimulate people's interest.

Content that ranks well and gets a lot of search traffic but doesn’t contribute to your business goals is useless. And the same goes for engaging content that doesn’t get traffic (visits) because it doesn’t rank in search engines.

From these premises comes the combo of SEO + copywriting . The union of SEO and copywriting is necessary to position yourself and gain visibility on the web, on search engines, and in the eyes of people who search for products and services online.