I like using questions as subheads

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Use keyword research tools Your brand name is your most important keyword. You want people to search more for your brand as that helps you evaluate your marketing efforts and measure brand awareness. But you also want to make sure that your branded search results push those searchers further down your sales funnel instead of scaring them away for good. Moz’s Keyword Explorer is perfect for that: It will pull a large variety of your branded search queries.


It will show you the search volume for each query containing your brand name. It offers a brazil business email list few cool filters allowing you to play with your lists. For example, you can filter your search queries to questions or group them by lexical similarity. Screenshot of a Moz Pro keyword suggestion list for Buzzsumo. Keep an eye on branded questions Questions often get additional visibility in organic search because they often trigger featured snippets. Additionally, Google has a separate section for questions within search result pages called “People Also Ask”.


of whatever content I’m working on. When phrased as questions, subheadings seem to draw readers in deeper into the page. The three useful sources of branded keyword inspiration include: 1. Moz Keyword Explorer Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: Screenshot of Moz Pro keyword explorer list for Buzzsumo. 2. Google’s “People Also Ask” Simply searching Google can give you some question inspiration.