That said reviewing the existing array

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A quick word on link building tactics Every functional link building tactic earns its links by meeting the target publisher’s unstated “price” for reaching their audience. The publisher’s cost can certainly be money, but in the earned link space, we’re usually talking about supplying publishers with value such as exclusive news and information, previously unstated but highly useful advice, articles that could help them sell more products or services, and useful corrections that shore up authority. We’re reminded, as we discuss value exchange, of a campaign by the link builder Debra Mastaler, in which she offered a cement client’s t-shirt to the members of several dues-supported professional organizations.


She not only earned links from the organization websites (who got to provide a “ trinidad and tobago business email list special perk” to their members), but earned business and, of course, brand visibility within their precise target audience. Wow! So, while a free t-shirt may not work in all verticals, Mastaler reminds us of the most overlooked aspect of link building campaigns: finding publishers who reach your target audience and asking “okay, what can we offer that they will actually want?”. Creative, entrepreneurial thinking — perhaps you could call it marketing instinct? — remains the link builder’s most important tactic.


of link building tactics can be very useful, especially as you’re starting out, just as a budding chef spends time reading cookbooks to understand key ingredients and guiding principles. And as it is for the budding chef, your greatest lessons will come from the hours spent in the kitchen, working on your craft. Check out this graphic for a quick overview of some of the more common tactics and their relationships between the publishers and your desired SEO outcomes: Graph showing the relationship between publishers and SEO tactics.