How to start the work of building a pre-candidate's image?

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This week we received this request for guidance from a subscriber on how to start an image-building plan for a future mayoral candidate.

We then prepared a quick knowledge trail focused on building reputation, producing content and boosting on social networks and Google.

I'm going to work with a candidate for city councilor, who will run for mayor in the next election. I'll take care of his image in general and try to draw up a plan until then.
I'd like you to help me. I've been working in campaigns for years in general, but I want to specialize in this area and this will be my first experience after the course.

Renan, subscriber to the Political Marketing Guide
Understand the cultural context we are living in
Learn why all political mandate planning, truly capable of achieving cyprus phone number database the desired results, starts with understanding the context. In this post we explain and indicate the classes.

Get to know the channels and the characteristics of each one
Each channel has its own characteristics, user profiles and publication formats. Understand the potential of each of them in politics to carry out appropriate planning.

The class on channels in political communication has 3 parts. Watch them all from this link.

Learn about the importance of inbound marketing and personas
Widely used in the corporate world, inbound strategies are often forgotten in politics. Get ahead and understand this content production flow to mobilize and retain your voters.

Watch the class here.

Now that you have basic knowledge about how the main strategies and channels work, start by understanding who this candidate is.

Do research to understand the politician
Start by doing very comprehensive research across a variety of information sources.

▶ Class – Personal interview in practice

▶ Class – Organize your clients’ personal image collection

▶ Class – What do you already know about your political agents?

Define the profile that the politician wants to build

How does the politician want to be remembered?
Having clarity on the image that the politician wants to build will define the next steps in the planning.

Understand these images in this class.

Test speeches
Through advertising strategies on social media, it is possible to identify trends and test the pre-candidate's speeches, tones and language, as well as their persona.

Watch the 3-part Ad Planning class to start your test.

Start the content plan and strategies according to the politician's objective
The Content Strategies for Electoral Campaigns course is essential in this regard, and is not just for the election period.

And at this point, there's no way around it: watch the full course .

And then?

Once you understand the market and start planning your policy, start taking courses focused on boosting your brand, both on Facebook and Google.

In these topics, here is a list of courses that will help you:

Online advertising strategies for political communication

Facebook, Instagram and Google – Ads for Election Campaigns

Facebook and Instagram Ads in Politics

Good studies and great work!!

And remember, you can view all the Political Marketing Guide courses and classes on the content page.