5 Essential Tips to Boost Your Sales on Black Friday 2024

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One of the most anticipated dates for the world's sales market is coming!

Black Friday began in the USA and always takes place on the last Friday in November, the day after Thanksgiving.

In Brazil, the event began in 2010 and, since then, has grown surprisingly, breaking sales records every year.

And you may be wondering: how to sell a lot on Black Friday ?

Before we talk about which strategies to use in online sales , it is necessary to understand a little more about the date and what it can represent for the revenue of your online store.

Continue reading and find out how to have a successful Black Friday.

Black Friday 2024: The Statistics You Need to Know
A survey by Wake in partnership with Opinion Box revealed that 66% of consumers intend to buy on Black Friday, while 23% are still undecided .

Furthermore, 58% prefer to buy online , highlighting the importance of preparing your online store for this date.

It is worth noting that 37.8% of consumers cameroon phone number database start researching offers a month in advance, reinforcing the need to bring forward promotions to capture this growing demand.

Black Friday Checklist: 5 Essential Steps to Boost Your Online Sales
With this information in hand, you must be excited about this date, right? But the question is: How should you prepare for Black Friday? Do you know which techniques to use to sell more?

If your answer is “I haven’t thought about it yet” or “I still have time”, be careful! One of the biggest challenges of Black Friday is standing out from the competition. Without solid planning and a well-defined sales strategy, you could miss out on a great opportunity to increase your sales and expand your business.

With that in mind, Guru has put together 5 essential tips to help you prepare and make the most of this date. Check them out below!

1. Attract new customers this Black Friday
Seasonal dates, such as Black Friday, offer an excellent opportunity to attract new customers. Many consumers wait for this moment to purchase discounted products that they were unable to purchase throughout the year.

To maximize this opportunity, consider the following strategies:

Store customization : just as physical store windows are prepared for big events, your online store must also be optimized to surprise visitors.
Offer attractive perks : Consider offering free shipping, as shipping costs are often cited as one of the top reasons for cart abandonment.
Invest in relationships : Building a good relationship with customers helps build customer loyalty and increases your chances of conversion.
Warning : Don’t run false promotions. Consumers value transparency, and deceptive practices can result in negative reviews and lost customers.

2. Old Customers are also important – expand your base
Do you know that customer who we haven't heard from in over 4 months? Or the one who bought just one product and never bought anything else? This might be the opportunity to get them back.

Be creative, create content that captivates and transforms your store into a “red carpet” that invites customers to visit and become loyal.

You can even offer the opportunity to sign up for special promotions and earn discount coupons on new purchases – all with the aim of attracting this former buyer back to your active list.

Invest in sales strategies such as email marketing campaigns, social media posts and campaigns in your online store .

Remember: acquiring a new customer costs 5 times more than keeping an old one.

3. Optimize your Online Store to Sell More
While it may seem like an obvious tip, optimizing your online store or sales page is essential, especially during periods of high demand. Unlike a physical store, which can close when it’s too busy, an online store can go offline if it’s not prepared for the high traffic.

To ensure a satisfactory shopping experience, your website must be responsive, allowing customers to navigate easily on any device.

Additionally, implement a fast and secure checkout. Consumers value a streamlined checkout process, just as they expect fast service in a physical store. Integrating different payment methods can reduce cart abandonment.

And don’t underestimate the importance of quality customer service. Be ready to answer questions and resolve problems during the purchase and after-sales service.

4. Have Unbeatable Sponsored Ads
During this period, competition between stores is even more intense. How does your store stand out on Black Friday?

To differentiate yourself, targeted advertising is an excellent strategy, as it allows you to create ads associated with relevant keywords. This generates more qualified visits to your store. To help you, we recommend that you read our article “ Catchy words for sales ”.

You can set daily and total budgets, as well as determine how much you are willing to pay for each click, thus increasing your visibility.

Invest in ads that reinforce your brand identity and set you apart from the competition. This approach will not only make your store more well-known, but it will also attract new customers, making your brand top of mind when it comes to making purchases.

In short, focus on communication and promote your store in a simple and assertive way.

Remember to measure results and adjust your budget as needed to maximize the impact of your ads.

In one of our articles, we talked a little about the importance of conversion tracking for your business!

5. Turn Visitors into Loyal Customers leads
This last tip is one of the biggest challenges for online stores.

It doesn’t necessarily have to do with Black Friday, but the way stores can attract more visitors to their sales channels – it applies to all special and seasonal celebrations.

Take advantage of the number of visits during this period to register more leads for your database.

But how do you create a good Black Friday campaign?

Invest in pop-ups, newsletters, email marketing, discount coupons and shipping offers as a way to encourage customers to register.

It's important to get as much information about your lead as possible and nurture them throughout the rest of the year.

Digital Manager Guru: the key tool for your strategy
To sell smoothly and efficiently during Black Friday, you need a solid and complete structure.

With Guru, you automate key management and sales processes, making the most of this date with the most powerful features:

High-conversion, high-speed checkout , essential for handling large purchase volumes and increasing your sales.
Integration for marketing and after-sales automation , optimizing the customer experience and maintaining the relationship even after the sales peak.
CRM integration to efficiently manage leads and customers, ensuring no opportunities are missed.
Detailed sales metrics , enabling quick adjustments and data-driven decisions during Black Friday.
A/B testing , finding out which strategies work best to convert more visitors into customers.