If you’re a marketing agency and have a

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Comment on forum saying that broken link building doesn't work Comment advocating for broken link building on public forum Truth is, a broken link building campaign will be effective and get you great results if you approach it the right way. Otherwise, you’ll just be wasting time and resources. In this post, I’ll show you the exact process you can use to get results with broken link building, including: How to find resource pages at scale How to get broken link building opportunities from resource pages How to analyze your competitors’ link profiles for broken links Best practices that help you succeed with broken link building What is broken link building? Broken link building is the process of finding broken or dead outbound links on another website, informing the website owners/managers about them, and recommending a similar article you’ve written as a replacement for that broken link.


For instance, in this blog post on Mention about building an email list, I found a link to Neil Patel’s blog: Graph showing how Neil Patel helped to optimize TechCrunch for search traffic When I clicked on the link, I was redirected slovenia business email list to this 404 page: 404 page on neilpatel.com As you can see, the page no longer exists, but a reputable publication still links to it. In this instance, this was a case study that was published on the blog about how their team increased Tech Crunch’s organic traffic by 30% within 60 days.


similar case study you’ve published recently, you can reach out to websites still linking to this post and offer yours as a replacement. That way, you help them fix an issue on their website and get a backlink in return. Broken link building is effective because it’s focused on adding value and reciprocity. You’re not just asking the other person to link to you, rather you’re giving them value upfront and even suggesting how they can make the user experience on their website better.