However because only one new video was

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Keep getting more creative & testing. After testing, do an analysis to find out which type of creative or angle of advertisement is more effective in attracting the audience's attention and increasing the conversion rate. NGO Case Study: How Swapping Image Design Concepts Can Increase Advertising ROAS to 4.XX Picture of Shahirah Zahimi AUTHOR: Shahirah Zahimi 29 February 2024 Facebook Marketing As a marketing agency that manages many NGO clients… To be honest, achieving a Return On Ads Spend (ROAS) of more than 3 for NGOs these days is not easy.


With the viral issue regarding the lack of transparency of irresponsible NGOs... It's not easy to italy business email list get people to trust & contribute through NGOs these days. So we have to constantly split test so that the ads get a good ROAS. And recently we tested a creative in the form of an image & managed to get a ROAS of 4.02 Here are the results of the study of this image in our ads manager dashboard display: How did this case study come about? Originally we just received a new advertising video from the client.


received, we wanted to vary it more creatively for this new ad creative run. So what we did was, we screenshotted the "emotional" moments in this video. And from the screenshot, we added a simple design before running the ad. Actually, we didn't use any new design style for this picture. We just adapted this design from “news” blog posts like mStar, Siakap Keli, Oh Bulan… You can refer to the pictures below before & after we created the design: Why did we choose to apply this kind of design style? In the past, people would look for newspapers, watch TV, and listen to the radio to get the latest information.