It is usually aimed at reducing costs while implementing an innovative idea that can reach a level of quality that is very important. Among all these initiatives, the best street marketing campaigns of the year stand out:
T-Mobile: This mobile phone bc data brazil brand's campaign is perhaps one of the most typical of the " flashmob " phenomenon. It got nearly 30,000 people to sing the Beatles' anthem "Hey Jude."
Nokia: This failed mobile phone was not a failure because of its original marketing campaign that managed to bring a smile to the faces of tourists in Barcelona and Madrid when they approached papers stuck to the wall that masterfully emulated the typical information plaques on historical monuments.
Alzheimer's Association: Not everything is profit-making in street marketing. Proof of this was the "joke" played by the members of this association who approached strangers in the street insistently telling them that they knew them from somewhere. The people were disoriented because they did not know the members of the Association and when they were already very disoriented, the members gave them the association card.
Volkswagen: This is one of the funniest ads to date. The car brand often offers guerrilla marketing campaigns that delight users. In this case, a mailbox was placed in which, when the letters were dropped, passers-by thought that it had fallen off a cliff.
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Desigual: Spectacular, although expensive and, therefore, somewhat distant from the basic idea of Street marketing, it had an international reach because it was a Kiss Party. For this purpose, an area with a stage and performances was set up.
Main features of guerrilla marketing
First of all, these initiatives play with creativity, since it is a type of option aimed primarily at achieving advertising that goes directly to the senses and feelings. It mainly plays with the psychology of the passerby, since it puts him in unusual situations or impacts with disconcerting images. First of all, it must be taken into account that Street Marketing does not have to be in conflict with the usual commercial techniques, including the dissemination of initiatives via the Internet, since with this medium the advertisement will actually reach a much larger group than the initiative itself.
