We’ve already talked about some popular shows that have become platforms for promoting AG1 (The Tim Ferriss Show and Huberman Lab).
Other popular shows include Pod Save America and number lookup mexico Crime Junkie, along with those hosted by celebrities like Dax Shepard, Conan O’Brien, and Joe Rogan.
These podcasters pitch AG1 directly to their listeners, weaving the product seamlessly into their content.
Jonathan Corne, the CRO of Athletic Greens, shared with Marketing Brew that the company collaborates with “hundreds” of podcasters at any given time. And they rank as the third-largest podcast advertiser by total show count.
Advertising on podcasts isn’t just about selling their product. It’s about making their brand part of listeners’ everyday lives.
They create a narrative of health and wellness that resonates deeply with the podcast audience.
Step 3: Always test new ads
AG1 does a great job at brand-building across social channels by constantly testing the waters. Let’s take a look at a few examples.
They experiment with different ad formats such as videos and images.
This allows them to gauge which format resonates best with their audience and optimize their advertising accordingly.
AG1 experimenting with different ad formats such as videos and images
They also tailor their campaigns to appeal to diverse target audiences.
