But having a lot of followers on Instagram, today, is not relevant for marketing purposes. It is important to transform the members of your community into qualified contacts and this is where lead generation with Instagram comes into play .
Let's start from the assumption that lead generation is a fundamental objective for any company, since it is an important aid to the growth of the business itself.
Today, Instagram has over 1 billion monthly active users , making country wise email marketing list it the perfect channel to attract new qualified leads. Furthermore, not to be overlooked, users spend an average of 58 minutes a day scrolling through their feed and watching Stories , thus creating new opportunities for companies that use the platform for advertising purposes.
Additionally, 90% of people on the social network follow at least one brand . This means they are interested in learning more about their favorite companies, considering Instagram a great place to get inspiration for their purchases.
All this data leads us to one conclusion, which is that it is really worth setting up a lead generation strategy on Instagram , provided that our target is present on the platform.
How to Generate Leads on Instagram: Ideas and Inspirations
There are several ways to generate leads with Instagram. Below we will list the most used ones today with the greatest success.
Launch of Lead ADS
When talking about Instagram lead generation , one of the most used methods is the creation of Lead ADS that have this channel as their positioning.
Remember that to create ads on Instagram you need to have a business profile, which also means having the Facebook Business Manager active with a linked advertising account, since lead generation ads can only be created by going through the Ads Manager tool .
