– Randy Frisch, Chief Evangelist, Uberflipfailing To Promoteone Mistake malaysia phone number resource Would Be Failing To Promote The Content Once Professionals Are Great At Both Creating Content And Promoting It, Which Is Why I Believe You Shouldn’t Silo Off These Two Teams – They Should Be Working Together. Also, Don’t Overlook The Role The Social Media Team Plays In This Process.squeeze All The Juice From Each Piece Of Content That’s Created. That Means If You Write A Customer Success Story, Why Not Pitch It To Your Key Industry Publications? They May Want To Include It With A Link Back To The Original Piece On Your Site.

Then, You Can Promote That On Social Media.i’ve Even Had Editors Contact Me About A Client’s Thought Leadership Piece Or Customer Story They Saw In Another Publication, Asking If They Can Also Publish A Version Of It. It Works. – Michelle Garrett, Consultant, Garrett Public Relationsconcentrating Too Much On Numbersthey Overmanage The Campaign Kpis Instead Of Managing The Conversations (Think Conversations You Want To Be Part Of In Your Industry). They Forget Human Metrics For People – Joy, Fun, Experimentation, And Playfulness.