However, there are many elements that make up a PPC campaign and we must pay due attention to each one of them. Below we mention the 10 elements to take into account to successfully develop our SEM strategy in B2B :
1. The Offer What do we offer?
In a SEM campaign , the offer is a crucial part of the advertising action israel phone number list and has the same importance as in any other advertising medium or promotion that we do Offline. Regardless of the sector or type of B2B company , the campaign must revolve around an attractive offer. When creating SEM ads , we must ensure that the offer has value, content and possible or credible prospects as if it were newspaper and press ads.
2. Keywords: Our Keywords.
A solid campaign is based on the clear definition of the relevant keywords that respond to your offer, sector, company and service. We must think of keywords as the most important elements of our SEM campaign . Therefore, we must investigate and analyze our competition to find out which keywords they use in order to decide which one our company will choose.
Is it worth competing for the same keywords or should we differentiate ourselves from the rest with more focused keywords? As the campaign progresses, we should add new keywords or eliminate those with low conversion rates to obtain optimal results.
3. Target: Our Target Audience.
Defining our Target is an important first step in developing the strategy we want to follow with our campaign. SEM campaign tools allow us to obtain recommended keywords and useful suggestions, but we must think about how our Target Audience will search for their needs on the Internet, so we must have a broader vision that we can use in all areas through our campaigns.
We must ask ourselves how our Target or Objective Audience seeks to solve their needs and respond to them with our advertising impacts to satisfy them. The more personalized they are, the better performance they will have. We must improve our communications with potential users, as well as the Copies, Landing Pages , and other elements so that they are directly oriented to our audience.
4. The Ad Copy How do we say it?
Once we have configured the campaign options we want and have decided on the offer we are going to advertise, we must create the Copy of the ad to transmit in the form of a relevant and clear message. The Copy of the SEM ad must be directly in line and related to the offer and must be convincing enough to encourage our target audience to click on the ad. Likewise, the Copy must mention or use the Keywords or key words that we choose for our campaign to achieve a higher ranking in them.
5. Call-To-Action: Call attention.
A large number of ads forget to include a powerful Call-To-Action at the end of the Copy . This is sometimes a mistake. It is a good idea for the campaign to indicate to the users what we expect from them once they have clicked and reached the destination Landing Page, such as downloading an eBook , filling out a form or even hiring a service. It helps convert users into Leads, so Call-To-Action can become more important elements than the title of the PPC ad .
6. Website Links in PPC Ad.
It may seem at first glance to be a secondary point in our SEM campaign , an unimportant element in our advertisement, but it is proven that the Link to the website indicated in the advertisement can provide greater credibility to it and make many users click to discover which is the website of origin of said advertisement. The clearer and more concise the Link is, the better so as not to mislead our users, and it will also enhance Branding if they do not know our brand or the website of our B2B company .
7. Landing Page: Convert traffic.
