Let me try to be clearer:
Who was the first man to land on the moon? And the second, the third, the fourth?
How were you dressed on the first day of school? And the second, third, fourth?
What is the longest river in the world? And the second, third, fourth?
As you can see, it was very easy to answer the question of who was the 1st, more difficult the second and almost impossible to know from the third onwards….
This is because our brain, overwhelmed by a HUGE amount of information, tries to select it, keeping only those that it deems relevant, using “shortcuts” or COGNITIVE BIASES that allow us to “save vital energy”.
Speaking of the corporate world, positioning yourself as 1st in the customer's mind often happens when we are actually the first to do something in a certain category, but it can also happen that the second, third, fourth and so on, through a correct communication strategy and exploiting the weaknesses in this regard of the 1st, afghanistan phone number library manage to position themselves at the top!
One of the most striking cases in history is certainly that of the DISCOVERY OF THE AMERICAS.
We all know that Christopher Columbus was the first to land on the American coasts.. but they took the name from AMERIGO VESPUCCI, why?
Why Columbus remained silent about the new discovery and began to search frantically for gold, hoping that the spread of the extraordinary news of a new continent would remain hidden for as long as possible.
On the contrary, Amerigo Vespucci began to write a series of letters to his “ dominus mediceo” Duke Renato II, who, having already commissioned the German cartographer, Martin Waldseemülle to work on the Mappamondo, suggested that he read them, he could not ignore the grandiose discovery. Thus was born the Cosmographia Introductio , which was accompanied by a map of the known world, “ Universalis cosmographia secundum Ptholomaei traditionem et Americi Vespucii aliorumque lustrationes”
It was later renamed “Terra Nova” after it was discovered that Vespucci had failed to chart the entire continent correctly, but the name AMERICA had now occupied the first place in people's minds and remained intact to this day.
Now I ask you?
B2B brand positioning according to nexus
Do you keep valuable content in terms of your company's Know-How relegated to dusty drawers or jealously guarded for fear that someone else will copy you, effectively using Colombo's technique, or do you bring it outside through a correct B2B Digital Marketing strategy that helps you position yourself in 1st place in the minds of your potential customers as Vespucci did?
If you want to nominate your B2B company to be followed by our team of professionals you can do so by clicking here:
