Competitor Observation and Current Trends

[sumaiyakhatun27]

The main topic of the content you create may be similar to your competitors, especially if your competitors are from the same industry as you. To avoid being the same, you need to observe the content created by your competitors. As a result, the content you create will be more authentic with its own value.

Also take advantage of current trends. You can see the current trends through self employed database social media. However, make sure the trend you want to follow does not conflict with your business regulations and is still in accordance with the topic.

5. Create Sub Pillars & Sub Topics
Once the main content has been determined, then you can start creating sub pillars and sub topics. Still using the same content pillar example, namely "healthy snacks", you can create several sub pillars that are still related to the main topic such as "low-calorie snacks" or "vegan-friendly snacks".