Media Strategy for B2B Really Complicated?

[sumaiyakhatun27]

Aside from the above characteristics, there is one other aspect that makes B2B quite complex. Namely, the long buying cycle and the need for decision-making from several parties.

B2B transactions often involve a longer, more complex buying process involving multiple stages and decision makers. This means you need to maintain connections and influence decisions over a longer period.

That's where the importance of content on social media comes in. The moj database existence of content on social media is expected to be able to persuade until finally potential consumers will decide to buy the products you offer.

Instead of just focusing on creating engaging content to persuade the audience, B2B content characteristics such as professionalism should not be neglected.

You still need to think about the audience side consisting of the leaders who hold crucial decisions in the company. The content theme must be relevant and able to attract them until they finally make a transaction.