This is where the need arises to adopt relationship

pappu9265 · Post by **pappu9265** » Sat Apr 05, 2025 5:56 am

What is relationship marketing ? Do you know the importance of maintaining a loyal customer? Through studies, we can see that these loyal customers are naturally the ones who bring the best profits to a brand.

In fact, these studies show that regular customers, and therefore loyal customers, spend more because by trusting you, they are more likely to purchase more expensive goods and services.

Marketing strategies, more widely known as CRM (Customer Relationship Management), which literally translated into Portuguese means Customer Relationship Management.

It is a set of commercial and communication activities that lead to improving relationships with your customers (but also suppliers and employees), retaining them and increasing sales : loyalty is the key buy phone number list word in relationship marketing.

In this article, you will discover what relationship marketing is , what its advantages are, which tools to use to implement it, and which strategy to create to cultivate relationships with your customers. Read on and learn more about the subject, let's go!

History of relationship marketing
History of relationship marketing
There is no precise date of birth for Relationship Marketing. However, it can certainly be said that in the decade following the Great Depression in the USA in 1929, all affected countries had to start over from the same starting point.

In this sense, marketing at an international level has begun to outline guidelines for a new beginning. From here on, it is believed that advertisers should no longer focus solely on producing extraordinary campaigns, but rather on understanding more about what people want and how to satisfy their needs, thus establishing a completely innovative marketing approach.

Thus, it can be understood that relationship marketing was born precisely to try to understand how to regain consumer trust after the 2029 crisis. How? By analyzing their needs, desires and expectations and improving their experience throughout the purchasing process.